Category: Uncategorized

THEMING TURNS FUNCTIONAL

Fireman’s Landing at Silver Dollar City is designed with the atmosphere and theming of an old-time volunteer firefighter recruitment fair. Herschend Family Entertainment, Silver Dollar City’s parent company, wanted every element of the 1880s city to harken back to the days of bucket brigades and volunteer firemen – even the beverage dispenser. Who better to […]

MUSEUM QUALITY WITH A MAGIC TOUCH

Ron Clark, the visionary co-founder of The Ron Clark Academy in Atlanta, Georgia, knew exactly what he wanted for the centerpiece of the school’s new Educator Training Facility: a life-size dragon skeleton. Never one to be easily dissuaded from making big dreams come true, he called on Chisel 3D to help. As with any project […]

KEEPIN’ IT REAL

There are many ways to create a themed environment: with characters dreamed up in one’s imagination, with a fun motif like Mardi Gras or pirate ships, or with oversized props and letters guaranteed to generate the proverbial double take. One of the more challenging approaches to bringing a theme to life is with detailed figures […]

TRADE SHOW TRAFFIC STOPPER

One of the mysteries of B2B marketing is how to get people to stop at a trade show booth. Since Chisel 3D specializes in, “sizzle,” we’ve helped many customers turn their booths from okay to oh, wow! That was certainly the case with the Venowave, a medical device for treating problems related to poor circulation. […]

SPORTS MARKETING IN 3D IS A SLAM DUNK

NBA players are big, but Chisel 3D and marketing agency CSE are taking Atlanta Hawks superstar Paul Millsap to new heights. The venture began when CSE decided to feature a much-bigger-than-life Millsap on an interstate billboard promoting the team and a contest. Everyone agreed a three-dimensional sculpture would have the most impact, so naturally they […]

10 REASONS TO DIMENSIONALIZE A LOGO

When we started Chisel 3D back in 2007, the first thing on our marketing to-do list was to design a logo that conveys what we do, which is creating three-dimensional sculpture and props for themed environments. It had to work in print and electronic media, of course, but it also had to be designed to […]

PUBLIC ART SOARS SKYWARD

Not everything Chisel 3D creates is off-the-wall. Just ask visitors to the Zuckerman Museum of Art at Kennesaw State University in Kennesaw, Georgia. Soaring above the entry stairwell is a dramatic work of public art that Chisel 3D is proud to have been part of. Atlanta architectural firm Stanley, Beaman & Sears designed the strikingly […]

A BIG HAND FOR EVENT MARKETING

Advertising campaigns are great, but savvy marketers know that to get the most mileage from those big budgets, you have to take the idea to the streets. That’s exactly what Skittles did with one of their typically off-the-wall TV campaigns, this one starring Skittles fanatics in the grip of gigantic human hands. The idea was […]

ICONIC CHARACTER REVIVES HOLIDAY MEMORIES

Scribbling on tablecloths, jotting numbers on napkins – we’ve all done it to share information or convey an idea. A customer of Atlanta theming fabricator Chisel 3D recently upped the ante on this age-old practice by asking to recreate a giant Rudolph reindeer based solely on a grainy, 50-plus-year-old newspaper clipping and the faded memories […]

BREAKING RECORDS ONE PROP AT A TIME

If there was a world record for helping people set world records, Chisel 3D would most certainly be in the running. A request from the ad agency representing Musselman’s Apple Sauce is one such example. They asked us to create a bowl big enough to achieve the Guinness World Record for the World’s Largest Bowl […]